Free ZeroBus Service renamed to “LouLift” 

Circulator service connecting residents and visitors to Downtown, Old & South Louisville


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June 12, 2018 

Downtown Louisville’s all-electric, free ZeroBus service is being renamed “LouLift” and has extended its route to Churchill Downs and other attractions near the Fourth Street corridor.

“With one of the largest all-electric fleets in the country, we’re proud to announce LouLift as an environmentally friendly way for passengers to move about Downtown Louisville for work or play,” said Transit Authority of River City (TARC) Executive Director, J. Barry Barker.  

The redesign of the fare-free ZeroBus service, in partnership with the Louisville Convention and Visitors Bureau (LCVB), will provide improved access between downtown hotels and businesses and major destinations, including the University of Louisville and the Speed Art Museum.  

TARC’s nine blue and green ZeroBus vehicles will have a new black, white and silver color scheme prominently displaying the LouLift logo.  

New stops will be added at Churchill Downs, the Speed Art Museum, St. James Court and other attractions south of Breckinridge Street, and bus stop signage will be redesigned. The design change to LouLift will be phased in on buses, shelters and stops over the next few weeks.  This approach avoids service interruptions as the old design is removed and the new one applied to each bus.  The new design is scheduled to be on all the buses by July 1, 2018.

LouLift will operate on the same two corridors that the ZeroBus served:  Main-Market and Fourth Street.  The Main-Market Route #77 operates in a loop, west on Main and east on Market between Wenzel and 10th streets from 6 a.m. - 8 p.m. on weekdays and 10 a.m. - 6 p.m. on Saturday. Since June 3, the Fourth Street Route #1 has operated between Churchill Downs on the south and the Galt House turnaround on the river on weekdays from 7 a.m. – 7 p.m. and from 10 a.m. – 6 p.m. on Saturday and Sunday.  

Arrival times on weekdays are every 10 – 20 minutes. On weekends, buses will arrive every 15 minutes on Route #77 and every 30 minutes on Route #1.

“The new LouLift brand helps communicate the free all-electric bus service that is available to residents and visitors alike in a simple and iconic way. As our destination continues to grow, one of our primary initiatives has been to make sure our visitors have a user-friendly transportation alternative,” said Karen Williams, President & CEO of the Louisville Convention & Visitors Bureau. 

Mayor Greg Fischer said, “The new name and the new stops are great additions to our city, and so timely, as they make it easier for so many of our families armed with Cultural Passes to get to participating sites. Overall, it’s another great boost to the renaissance of downtown.”

 “We are excited to see this service come to fruition, providing a convenient way to access more of Louisville’s top attractions, including the Kentucky Derby Museum and Churchill Downs,” Kentucky Derby Museum President and CEO Patrick Armstrong said. “LouLift creates a new level of connectivity for Louisville, allowing us an opportunity to immerse more guests into the history of the Kentucky Derby.”

TARC rolled out the ZeroBus service in Jan., 2015 to replace historic replica trolleys, becoming one of the first transit agencies in the country to add all-electric buses to the fleet. 

Residents and visitors are also encouraged to catch a free LouLift on the first Friday of every month and visit galleries, shops and restaurants along Main, Market and 4th Streets during the Republic Bank First Friday Hop. For more information about the Republic Bank First Friday Hop, please visit firstfridayhop.com.

For more information on LouLift, please visit ridetarc.org/loulift or contact TARC Customer Service at 502-585-1234.

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