Riders Club
A city bus and a car drive past the entrance of a children's hospital, with a "TARC Riders Club" logo overlaid in the center.

TARC is thanking our loyal customers with a new Riders Club program where you’ll be rewarded, become an expert, and be heard. The best part? MyTARC, and TARC3 card holders are pre-enrolled, and can start enjoying the benefits now.

Ready to Ride?

Don’t have a MyTARC Card? Sign up here!

Be Rewarded

Get exclusive access to giveaways — win fare passes, gear, and other fun stuff. Plus get members-only discounts, and offers from your favorite local attractions, and businesses.

A woman in an orange coat smiles while holding a young child in front of a city bus with a red "tare" sign.

Be an Expert

Get more than a ride with your MyTARC Card. As a Riders Club member, you’ll be the first to get news, tips and strategies for beating traffic, and become an expert-level TARC Rider.

A city bus labeled "SPECIAL" is stopped on a street, with its door closed and buildings visible in the background.

Be Heard

You will have exclusive opportunities to share what’s important to you, what you think TARC should do to make traveling easier, and share ideas about the future of transit around Louisville.

Three young adults stand in front of a bus with a "tarc" logo. Two women, one with a backpack, and one man are smiling at the camera.

Ready to Ride?

Also!

A person wearing a dark gray T-shirt with a circular "TARC Riders Club" logo on the front.
Access to members-only gear.
City skyline at night with illuminated buildings reflected in the water; the tallest building has a glowing dome-shaped top.
Learn about Louisville, its history, and how our modern city works.
A public transit bus is elevated on a hydraulic lift inside a maintenance garage, surrounded by toolboxes and equipment.
Go behind-the-scenes with exclusive tours, and events.
A blue circular logo with the words "RIDERS CLUB" in white and a red center shape containing the white text "tarc," flanked by two white stars.

Members-only Discounts

Loyal TARC riders can receive special discounts and promotions on food, drinks, museums, events, and more. Simply use the Coupon Codes below, and show your valid MyTARC or TARC3 Card to participating organizations.

We’re always adding new rewards, so be sure to check back often.

Don’t have a Card? Sign up here!

KMAC
Free Admission to KMAC Contemporary Art Museum Louisville’s premier educational contemporary art museum in historic downtown on Museum Row.
Simply show your MyTARC Card for FREE Admission
Regular admission $7
PLAN YOUR TRIP
Belle of Louisville Riverboats logo with bold blue and red text inside a rectangular frame with a rounded right edge.
Enjoy a 15% Discount to the Belle of Louisville Riverboats cruises. Use the coupon code TARC to Book Now.
*Show MyTARC Card on entry
(Please note this discount does not apply to existing discounted cruises: Harbor History, Throwback Thursday, and Kids Cruise)
PLAN YOUR TRIP
Black square on a white background. No other objects or details are visible in the image.
Get 15% OFF at
Against the Grain – Louisville Brewery and Public House
When you show your valid MyTARC Card. Enjoy craft beer from Against the Grain brewery at either the Downtown Smokehouse or the Public House in the Highlands. PLAN YOUR TRIP
Logo for Actors Theatre with the word "ACTORS" in stylized black and red font and the word "THEATRE" in smaller, spaced black letters below.
Receive 15% OFF select tickets and Join the Storytelling (r)Evolution at Actors Theatre of Louisville. Enter the promo code 15OFFTARC at checkout. Learn more about the season and memberships at actorstheatre.org!
PLAN YOUR TRIP
The image shows the Kentucky Kingdom Theme & Water Park logo with orange and blue bold text on a transparent background.
Score $17.00 OFF admission, and enjoy hassle-free, adventure-filled days just minutes from home.
Book Now by entering Promo Code TAR25 on Kentucky Kingdom’s Premier Partners page or click HERE for step-by-step guide.
PLAN YOUR TRIP
Logo for Mark's Feed Store featuring a red and gray barn design, with "Mark's" in large red letters and "Feed Store" below, plus "BAR-B-Q" near the chimney.
Enjoy 10% OFF Mark’s Feed Store. Just present your MyTARC Card. With a commitment to quality ingredients and authentic Bar-B-Q, Mark’s has expanded to six locations across the Kentuckiana area.
PLAN YOUR TRIP
Logo for Angles Selfie Museum featuring a stylized yellow camera with a pink and white "a" in the center, and text "ANGLES SELFIE MUSEUM" below in pink and blue.
FREE Admission to Angles Selfie Museum for all MyTARC Card holders.
Make the most of this opportunity with the discount code #TARCselfie
June 1 to August 4, 2024
Regular admission $28.62
PLAN YOUR TRIP
Frazier Kentucky History Museum logo with the tagline "Where the world meets Kentucky" in yellow above the museum name in red and orange text.
Receive $4.00 OFF General Admission to the Frazier History Museum, Official Starting Point of the Kentucky Bourbon Trail, and where the world meets Kentucky.
Simply show your MyTARC Card at ticket office.
PLAN YOUR TRIP
Ehrler's Ice Cream logo featuring green text, an orange windmill, an orange cow, and "ICE CREAM" in orange capital letters.
Get $2.00 OFF regular priced items at Ehrler’s Ice Cream when you show a valid MyTARC Card. Ehrler’s is a Louisville Tradition Since 1867.
PLAN YOUR TRIP
Muhammad Ali Center
Receive $5.00 OFF admission to the Muhammad Ali Center and learn more about the Greatest of All Time. Just flash your MyTARC Card on arrival. PLAN YOUR TRIP
A yellow partial circle design with the text "THE BUNBURY" in black capital letters in the lower right corner.
Get 10% OFF Performances of The Bunbury Theater located at the Historic Henry Clay.
Use promo code
 TARCLOYALTY online or just show your MyTARC Card at the ticket window, and enjoy the show.
PLAN YOUR TRIP
Please and Thank you
Enjoy 20% OFF Coffee, Cookies, and more at Please & Thank You, VOTED BEST COOKIE SHOP in a poll by USA TODAY in JULY 2023. Show your MyTARC Card at any of the 3 area locations.
PLAN YOUR TRIP
Louisville Slugger Museum & Factory logo featuring a black oval with gold and white accents, and a red ribbon banner below the main text.
Louisville Slugger Museum & Factory. Get $4.00 OFF any adult or senior admission ticket upon arrival when you show your MyTARC card. Additionally, win general admission tickets. Drawing coming soon!
PLAN YOUR TRIP
A logo with three stacked horizontal blue bars on the left and the words "Fivetran" in black text on the right.
Win general admission tickets to The Speed Art Museum, Kentucky’s oldest and largest art museum.
Drawing coming soon!
PLAN YOUR TRIP
Pizza
Enjoy 15% OFF pizza, appetizers, and more at Bearno’s on Market, proudly serving Louisville-style pizza since 1977 and voted Best of Louisville four times. Show your MyTARC Card for dine-in, carryout, or delivery.
PLAN YOUR TRIP
Logo featuring a stylized blue "K" on the left and the words "Kentucky Performing Arts" in bold black letters on the right.
Kentucky Performing Arts –
Win tickets to Ali Siddiq, May 10 at the Kentucky Center and Old Crow Medicine Show,
May 10 at Old Forester’s Paristown Hall.
Congratulations to our winniners!
The YMCA logo with the word "the" in blue, a large blue “Y” shape, and “YMCA” in purple text set at an angle in the lower right.
TARC Riders can enjoy 10% to 40% off monthly membership fees with THE Y IS FOR ALL program. To learn more, and apply, click here.
Logo with a stylized location pin next to the words "EVERY COMMUTE COUNTS" in bold, dark blue capital letters.
MyTARC users can now take advantage of the FREE Emergency Ride Home program offered by Every Commute Counts
Register for the program here.
Kentucky Science Center logo with an orange circular design on the left and blue text on the right.
Kentucky Science Center is offering FREE memberships to qualifying families. To learn more, and apply click here.
Additionally, win admission tickets! Drawing coming soon. PLAN YOUR TRIP
A green ginkgo leaf on the left with the words "Arts & Crafts Dental" in dark brown text on the right.
Arts & Crafts Dental is offering a 15% discount on services to new patients and $49 for a cleaning, exam, and any necessary x-rays.
PLAN YOUR TRIP
Logo for the Vintage Fire Museum in Jeffersonville, Indiana, featuring a red firefighter badge with symbols of a ladder, hydrant, and the letters VFM.
TARC Riders can enjoy $1.00 OFF general admission to the Vintage Fire Museum. With your discount, the entry is only $6 ($3 for children ages 3 – 15). All you have to show is your MyTARC Card.
PLAN YOUR TRIP
Kroger
TARC Riders can purchase or add fare to MyTARC Cards at 18 Kroger locations in Louisville and Southern Indiana.
Riders can also win shopping gift cards and more. Drawing coming soon!
The Louisville Ballet logo features a stylized white "L" on a black square background above the text "louisville ballet" in lowercase letters.
Win season tickets and show tickets to the 2024-2025 season of The Louisville Ballet, the official state ballet company of Kentucky.
Drawing coming soon!
PLAN YOUR TRIP

Become a Partner!

Partner with TARC to offer your discounted products and services to our riders while growing your business!

SIGN UP
A silver public transit bus is parked on a city street with modern and tall buildings in the background.

TARC Riders Club program was established to thank our riders, many of whom are also your customers. We need them like you need them, so let’s thank them together! As a Riders Club partner, you’ll reach: