Riders Club

TARC is thanking our loyal customers with a new Riders Club program where you’ll be rewarded, become an expert, and be heard. The best part? MyTARC, and TARC3 card holders are pre-enrolled, and can start enjoying the benefits now.

Ready to Ride?

Don’t have a MyTARC Card? Sign up here!

Be Rewarded

Get exclusive access to giveaways — win fare passes, gear, and other fun stuff. Plus get members-only discounts, and offers from your favorite local attractions, and businesses.

Be an Expert

Get more than a ride with your MyTARC Card. As a Riders Club member, you’ll be the first to get news, tips and strategies for beating traffic, and become an expert-level TARC Rider.

Be Heard

You will have exclusive opportunities to share what’s important to you, what you think TARC should do to make traveling easier, and share ideas about the future of transit around Louisville.

Ready to Ride?

Access to members-only gear.
Learn about Louisville, its history, and how our modern city works.
Go behind-the-scenes with exclusive tours, and events.

Members-only Discounts

Loyal TARC riders can receive special discounts and promotions on food, drinks, museums, events, and more. Simply use the Coupon Codes below, and show your valid MyTARC or TARC3 Card to participating organizations.

We’re always adding new rewards, so be sure to check back often.

Don’t have a Card? Sign up here!

Free Admission to KMAC Contemporary Art Museum Louisville’s premier educational contemporary art museum in historic downtown on Museum Row.
Simply show your MyTARC Card for FREE Admission
Regular admission $7
Enjoy a 10% Discount to the Belle of Louisville Riverboats cruises. Use the coupon code TARC to Book Now.
*Show MyTARC Card on entry
(Please note this discount does not apply to existing discounted cruises: Harbor History, Throwback Thursday, and Kids Cruise)
Get 15% OFF at
Against the Grain – Louisville Brewery and Public House
When you show your valid MyTARC Card. Enjoy craft beer from Against the Grain brewery at either the Downtown Smokehouse or the Public House in the Highlands. PLAN YOUR TRIP
Receive 15% OFF select tickets and Join the Storytelling (r)Evolution at Actors Theatre of Louisville. Enter the promo code 15OFFTARC at checkout. Learn more about the season and memberships at actorstheatre.org!
Score $19.00 OFF admission, and enjoy hassle-free, adventure-filled days just minutes from home.
Book Now by entering Promo Code TAR24 on Kentucky Kingdom’s Premier Partners page.
Enjoy 10% OFF Mark’s Feed Store. Just present your MyTARC Card. With a commitment to quality ingredients and authentic Bar-B-Q, Mark’s has expanded to six locations across the Kentuckiana area.
FREE Admission to Angles Selfie Museum for all MyTARC Card holders.
Make the most of this opportunity with the discount code #TARCselfie
June 1 to August 4, 2024
Regular admission $28.62
Receive $4.00 OFF General Admission to the Frazier History Museum, Official Starting Point of the Kentucky Bourbon Trail, and where the world meets Kentucky.
Simply show your MyTARC Card at ticket office.
Get $2.00 OFF regular priced items at Ehrler’s Ice Cream when you show a valid MyTARC Card. Ehrler’s is a Louisville Tradition Since 1867.
Receive $5.00 OFF admission to the Muhammad Ali Center and learn more about the Greatest of All Time. Just flash your MyTARC Card on arrival. PLAN YOUR TRIP
Get 10% OFF Performances of The Bunbury Theater located at the Historic Henry Clay.
Use promo code
 TARCLOYALTY online or just show your MyTARC Card at the ticket window, and enjoy the show.
Enjoy 20% OFF Coffee, Cookies, and more at Please & Thank You, VOTED BEST COOKIE SHOP in a poll by USA TODAY in JULY 2023. Show your MyTARC Card at any of the 3 area locations.
Louisville Slugger Museum & Factory. Get $1.00 OFF any adult or senior admission ticket upon arrival when you show your MyTARC card. Additionally, win general admission tickets. Drawing coming soon!
Win general admission tickets to The Speed Art Museum, Kentucky’s oldest and largest art museum.
Drawing coming soon!
Win season tickets and show tickets to the 2024-2025 season of The Louisville Ballet, the official state ballet company of Kentucky.
Drawing coming soon!
Kentucky Performing Arts –
Win tickets to Ali Siddiq, May 10 at the Kentucky Center and Old Crow Medicine Show,
May 10 at Old Forester’s Paristown Hall.
Congratulations to our winniners!
TARC Riders can enjoy 10% to 40% off monthly membership fees with THE Y IS FOR ALL program. To learn more, and apply, click here.
MyTARC users can now take advantage of the FREE Emergency Ride Home program offered by Every Commute Counts
Register for the program here.
Kentucky Science Center is offering FREE memberships to qualifying families. To learn more, and apply click here.
Additionally, win admission tickets! Drawing coming soon. PLAN YOUR TRIP
Arts & Crafts Dental is offering a 15% discount on services to new patients and $49 for a cleaning, exam, and any necessary x-rays.
TARC Riders can enjoy $1.00 OFF general admission to the Vintage Fire Museum. With your discount, the entry is only $6 ($3 for children ages 3 – 15). All you have to show is your MyTARC Card.
TARC Riders can purchase or add fare to MyTARC Cards at 18 Kroger locations in Louisville and Southern Indiana.
Riders can also win shopping gift cards and more. Drawing coming soon!

Become a Partner!

Partner with TARC to offer your discounted products and services to our riders while growing your business!

TARC Riders Club program was established to thank our riders, many of whom are also your customers. We need them like you need them, so let’s thank them together! As a Riders Club partner, you’ll reach: