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Riders Club

Love Louisville?

Join the Riders Club to boost your journey.


Thank You!

TARC is thanking our loyal customers, where you’ll be rewarded, become an expert and be heard.  The best part? MyTARC Card holders and Mobile Ticket users are pre-enrolled and can start enjoying the benefits now.

Don’t have a Card or Ticket? Sign up here!


Be Rewarded

Get exclusive access to giveaways — win fare passes, gear and other fun stuff. Plus get members-only discounts and offers from your favorite local attractions and businesses.

Be an Expert

Get more than a ride with your MyTARC Card. As a Riders Club member, you’ll be the first to get news, tips and strategies for beating traffic, saving money and being an expert-level TARC Rider.

Be Heard

You will have exclusive opportunities to share what’s important to you and what you think TARC should do to make traveling easier and our city better. Plus, share ideas about the future of transit around Louisville.

Access to members-only gear.
Learn about Louisville, its history and how our modern city works
Go behind-the-scenes with exclusive tours and events

Ready to Ride?


Members-only Discounts

Loyal TARC Riders can receive special discounts and promotions on food, drinks, museums, events and more. Simply use the Coupon Codes below and show your valid MyTARC Card to participating organizations.

We’re always adding new rewards, so be sure to check back often.

Don’t have a MyTARC Card or Ticket? Sign up here!


Free Admission to KMAC Contemporary Art Museum Louisville’s premier educational contemporary art museum in historic downtown on Museum Row.
Simply show your MyTARC Card for FREE Admission
Regular admission $7
PLAN YOUR TRIP
Enjoy a 10% Discount to the Belle of Louisville Riverboats cruises. Use the coupon code TARC to Book Now.
*Show MyTARC Card on entry
(Please note this discount does not apply to existing discounted cruises: Harbor History, Throwback Thursday, and Kids Cruise)
PLAN YOUR TRIP
Get 15% OFF at
Against the Grain – Louisville Brewery and Public House
When you show your valid MyTARC Card. Enjoy craft beer from Against the Grain brewery at either the Downtown Smokehouse or the Public House in the Highlands. PLAN YOUR TRIP
Receive 15% OFF select tickets and Join the Storytelling (r)Evolution at Actors Theatre of Louisville. Enter the promo code 15OFFTARC at checkout. Learn more about the season and Memberships at actorstheatre.org!
Season starts September. PLAN YOUR TRIP
Score $19.00 OFF admission and enjoy hassle-free, adventure-filled days just minutes from home.
Book Now by entering Promo Code TAR24 on Kentucky Kingdom’s Premier Partners page.
PLAN YOUR TRIP
Enjoy 10% OFF Mark’s Feed Store Just present your MyTARC Card. With a commitment to quality ingredients and authentic Bar-B-Q, Mark’s has expanded to six locations across the Kentuckiana area.
PLAN YOUR TRIP
FREE Admission to Angles Selfie Museum for all MyTARC Card holders.
Make the most of this opportunity with the discount code #TARCselfie
June 1 to August 4, 2024
Regular admission $28.62
PLAN YOUR TRIP
Receive $4.00 OFF General Admission to the Frazier History Museum, Official Starting Point of the Kentucky Bourbon Trail and where the world meets Kentucky.
Simply show your MyTARC Card at ticket office.
PLAN YOUR TRIP
Get $2.00 OFF regular priced items at Ehrler’s Ice Cream when you show a valid MyTARC Card. Ehrler’s a Louisville Tradition Since 1867.
PLAN YOUR TRIP
Receive $5.00 OFF admission to the Muhammad Ali Center and learn more about the Greatest of All Time. Just flash your MyTARC Card on arrival. PLAN YOUR TRIP
Get 10% OFF Performances of The Bunbury Theater located at the Historic Henry Clay. Just show your MyTARC Card at the ticket window and enjoy the show.
PLAN YOUR TRIP
Enjoy 20% OFF Coffee, Cookies and more at Please & Thank You just VOTED BEST COOKIE SHOP in a poll by USA TODAY in JULY 2023. Show your MyTARC Card at any of the 3 area locations.
PLAN YOUR TRIP
Louisville Slugger Museum & Factory Get $1.00 OFF any adult or senior admission ticket upon arrival when you show your MyTARC card. Additionally, win general admission tickets. Drawing coming soon!
PLAN YOUR TRIP
Win general admission tickets to The Speed Art Museum , Kentucky’s is oldest and largest art museum.
Drawing coming soon!
PLAN YOUR TRIP
Win Season Tickets and Show tickets to the 2024-2025 season of The Louisville Ballet the official state ballet company of Kentucky.
Drawing coming soon!
PLAN YOUR TRIP
Kentucky Performing Arts –
Win Tickets to: Ali Siddiq, May 10th at the Kentucky Center and Old Crow Medicine Show,
May 10th at Old Forester’s Paristown Hall.
Drawing coming soon!
TARC Riders can enjoy10% to 40% off monthly membership fees with THE Y IS FOR ALL program. To learn more & apply, click here.
MyTARC users can now take advantage of the FREE Emergency Ride Home program offered by Every Commute Counts
Register for the program here.
Kentucky Science Center is offering FREE memberships to qualifying families. To learn more and apply click here.
Additionally, Win admission tickets! Drawing coming soon. PLAN YOUR TRIP
Arts & Crafts Dental is offering a 15% discount on services to new patients and $49 for a cleaning, exam and any necessary x-rays.
PLAN YOUR TRIP
TARC Riders can enjoy $1.00 OFF general admission to the Vintage Fire Museum. With your discount, the entry is only $6 ($3 for children age 3 to 15) all you have to show is your MyTARC Card.
PLAN YOUR TRIP

Become a Partner!

Partner with TARC to offer your discounted products and services to our riders while growing your business!

The TARC Riders Club program was established to thank our riders, many of whom are also your customers. We need them like you need them, so let’s thank them together! As Riders Club partner, you’ll reach: