The Transit Authority of River City (TARC) serves a historic region born from a legacy of satisfying the needs of transit. Separated by the Ohio River—a major transportation and trading route—at the Falls of the Ohio rapids, the cities of Louisville and Portland in Kentucky, and Jeffersonville, Clarksville and New Albany in Indiana were founded and grew as major hubs of trade and business as travelers came ashore to transport their goods.
TARC values that legacy and continues to honor the rich history that built its service region by striving to provide the best service for all passengers.
Dynamic Trip Planner: Also new this year is a dynamic trip planner which provides schedules and locations of your bus in real-time right from your phone or desktop. With WiFi and real time location services for every bus, the list of available amenities and pioneering service improvements continues to grow, with the best yet to come.
MyTARC – Just this year TARC launched the regions first electronic-fare system MyTARC, taking us away from the paper tickets and passes of the past, and setting the groundwork for several additional technological advancements.
Multimodal Trip Planner – With the launch of the new MyTARC fare system this year, paying fares has never been more safe, convenient, or secure. Coming soon we will be the new multimodal TARC mobile app, increasing convenience by allowing riders to plan trips across multiple modes of transport including rideshare, bikeshares and transit as well as pay for these services with mobile phones.
Bus Rapid Transit (BRT)—the very first in the Commonwealth, is a 50-million dollar investment stretching from the Gene Snyder to Downtown, that will improve safety, mobility, and livability along the Dixie Highway corridor. This will include raised medians, and left-hand-only turn lanes, as well as a new intelligent Transportation System with traffic signal timing. This project will improve travel times for both transit riders and motorists. Set to be completed in early 2020.
TARC LINC – One of TARC’s most ambitious goals is the Comprehensive Operations Analysis and Long-Range Plan. LINC will assess current service and develop options for improving efficiency, increasing ridership numbers, attracting new passengers, and address system design for the next 5 – 20 years. Public input is crucial to LINC’s success. Several open houses have been held and will continue to be open for the community to attend and offer feedback and suggestions.
Rolling Since 1974
MyTARC is launched! A new fare payment system that introduces electronic fare cards and moves our community to the front of transit service in the country.
TARC’s new website is launched offering a Dynamic Trip Planner allowing passengers to plan and book their full trip all in one location, whether that trip is 100% TARC reliant or requires rideshare, taxi, bicycle, or other means of reaching their destination.
TARC LINC, a short and long range plan is launched that will reshape the future of our transit system and lay the groundwork for a robust, sustainable, and resilient transit system for the next 5 – 20 years.